Bloom was an individual college branding project in which I designed the packaging labels and promotional beer mats for a fictional kombucha startup.

The goal was to create a visual identity for a locally produced kombucha brand aimed at people aged 25–35 who value culture, sustainability, and supporting local businesses. The challenge was to develop packaging that would stand out while reflecting the brand's fresh and approachable personality.

The final identity uses bold typography, expressive hand-drawn fruit illustrations, and a vibrant colour palette to clearly differentiate each flavour. Alongside the bottle labels, I also designed a series of matching beer mats to create a cohesive brand experience across different touchpoints.