FreeFall was a college branding project. The concept was developed in a team of four, where we were tasked with creating an original bar concept for the center of Bruges that offered an additional service or product. We chose an unconventional direction: FreeFall, a rooftop bar that combines mocktails with the thrill of bungee jumping.

After the concept was finalized, all design work was completed individually. The project was divided into two phases: first, developing a logo based on the concept, and then creating a complete brand identity. The visual identity is built around basic geometric shapes, resulting in a bold, dynamic, and cohesive brand.